• Email Marketing is the lifeblood of modern business.
  • A large email/subscriber list used correctly is easily  one of the most valuable assets a business can have, regardless of industry.
  • Once someone joins your email list, you can send targeted, trackable marketing emails to them over and over for free
  • Email Marketing has the highest engagement rates out of all forms of digital marketing
  • There are two essential parts to the Email Marketing Equation, explained below:

Building Your Email List

Marketing To Your List

To state the obvious: In order to do Email Marketing, you first have to have a email list to market to. There are many ways to grow your email list. It is both an art and a science that can be aided by the leveraging of other channels:

  • It’s extremely important that your website is optimized for email list building. You must have a compelling reason for your website’s visitors to join your email list and how to subscribe must be obvious on all pages of your site
  • Social Media is fantastic for helping you build your email lists in a variety of ways
  • The reason so many companies offer loyalty/reward programs is so that they can grow their email list. You can do the same 

Now that you have your subscriber list, time to start marketing to them through email campaigns, which if done correctly have highest ROI of any form of marketing. Here’s just a few reasons why you need to start using email marketing ASAP:

  • People on your email list have already confirmed that they are at least somewhat interested what your business offers, which means you are primarily marketing to your ideal customer
  • Email marketing drives more conversions than any other marketing channel, including search and social COMBINED
  • For every $1 spent, email marketing generates $38 in ROI 
  • You are 6x more likely to get a click-through from an email campaign than you are from a tweet
  •  A message is 5x more likely to be seen in email than via Facebook

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