There's a whole bunch of reasons online marketing is growing while traditional marketing is on the decline. Let's Compare:
Compared to print/tv/radio advertising, Online Marketing:
- Is less competitive and crowded, meaning less competition for peoples’ attention
- Is where peoples’ attention is so they’re more likely to notice your ad
- Can measure exactly how many people viewed and interacted with your ad, providing valuable feedback
- Can reach lots of people quickly and effectively, so you reach your audience more quickly and accurately
- Has detailed targeting abilities, so your ad gets seen by only the people who are likely to take notice
- Has many modes of consumption – short or long form text, images, audio, video, etc. so you can connect with your audience in many ways
- Can have ad created and in front of your audience in minutes to hours instead of weeks to months, so your ads gets seen quickly and provides you with ultimate flexibility to advertise how you want when you want
- And much, much more…
Businesses are flocking to online marketing and away from traditional advertising methods. Here's Why:
Compared to print/tv/radio advertising, Online Marketing:
- Is less competitive and crowded, meaning less competition for peoples’ attention
- Is where peoples’ attention is so they’re more likely to notice your ad
- Can measure exactly how many people viewed and interacted with your ad, providing valuable feedback
- Can reach lots of people quickly and effectively, so you reach your audience more quickly and accurately
- Has detailed targeting abilities, so your ad gets seen by only the people who are likely to take notice
- Has many modes of consumption – short or long form text, images, audio, video, etc. so you can connect with your audience in many ways
- Can have ad created and in front of your audience in minutes to hours instead of weeks to months, so your ads gets seen quickly and provides you with ultimate flexibility to advertise how you want when you want
- And much, much more…
Crowded/Competitive
Are people spending time there?
Ability To Measure Engagement
Cost
Targeting Abilities
Responsiveness
Consumption Options
Time From Conception To Published
Online Marketing Channels
Somewhat
Yes, tons
High – Detailed Metrics
Low to Moderate
Infinite
Very
Read, Watch, Listen
Minutes to Hours
TV/Radio Commercials
Yes
Yes, but declining
Very Limited
High
Choice Of Channel/Station
Somewhat
Watch, Listen
Weeks to Months
Print Advertising
Yes
Very little
Almost None
Moderate to High
Limited
Not At All
Read
Days to Weeks
How Do You Generate Leads?
We were hoping you’d ask! – We break it down for you below
Online Lead Generation At A Glance
Paid Advertising
Social Media &
Online Advertising
Social Media
SEO + Content
Traffic
It All Starts with Traffic. Traffic can come from a variety of places. The best way to drive traffic is to figure out where your target audience is and then go right to them.
Lead Magnet
To get more qualified leads, create a highly specific, irresistible offer that you can give to people in exchange for their contact information (email address, phone number, or bot subscription). Lead magnets are most effective when presented on a landing page optimized to convert cold traffic into new leads.
Tripwire
A tripwire is an irresistible, low-ticket offer that turns your lead into a customer. Getting new customers to buy something small gets them into the door and warms them up to spending more later on. A tripwire and a lead magnet can sometimes be one in the same. Occasionally you can also use your tripwire as your lead magnet.
Core Offer
After your new customers make that first small purchase, it's time to introduce your larger, core offer. Customers are likely to buy again and spend more after having gone through the smaller tripwire.
Profit Maximizer
Now it's time to make the most of your new customers. Offering upsells, high ticket items, memberships, etc. will help you dramatically increase the value of each customer to your business.
Lead Generation – It’s at the core of all business growth. Other than providing the core services of your business, lead generation is constant factor. That’s where we come in. Are you tired of running marketing campaigns that don’t seem to bring in any real results? If so, chances are your online marketing funnel is not set up right(or even a funnel at all). We use proven principles to create funnels that generate high quality leads online that turn into new customers and more sales for your business. Below we’ve provided a high level overview of our process:
Lead Generation FAQ's
Most frequent questions and answers
That answer depends on many variables, but we guarantee 30+ leads per month or we pay your next month’s fee
Please refer back to the text above or hit the button below to get in touch with us
We’re sorry to hear that. The truth is that you’re like so many others out there who have tried to generate leads online without much luck.
Quick question though – Is it safe to say that much more goes into what you do in your business than meets the eye? To do what you do well, you’ve probably put in a lot of time and effort so that you do it well and know more about your area of expertise than the average person.
The same principle applies here – There’s so much more to successful online lead generation than putting up a post and hitting the ‘boost’ button. That’s why we’ve taken the time to practice the art and science of online lead generation so that we’re able to guarantee results for our clients.
Great question! The truth is that it varies depending on the type of solution that makes the most sense for your specific business.
However, because of our lean business model that requires minimal overhead costs, we can offer a full service solution that is far less than hiring a full time employee and more than competitive with the rest of the online marketing industry.
You’re welcome to try, as online advertising tools and platforms such as Facebook Ads are easily accessible by anyone.
HOWEVER, to do it successfully you will need to do the following:
- Learn how to use Facebook Ads – and which of the 11 objectives is right for your campaign
- Learn the ins and outs of constantly evolving platforms and softwares like Facebook, Messenger, Instagram, Zapier, Clickfunnels, and more.
- The psychology of marketing and advertising
- Write compelling copy
- Design enticing graphics
- How to automate your follow up sequence so your leads are properly nurtured while their buying temperature is highest.
- Set up notifications so that you get lead info instantly and can follow up promptly
- Split testing and optimizing your campaigns to achieve optimal results
- Keep up with the constantly evolving world of online marketing, which can be a full time in and of itself
As a business owner, we get that you’re used to figuring out and doing things yourself, BUT sometimes it makes sense to outsource your marketing so you can spend your precious time on other tasks essential to your business.
That’s why, in most cases, you’re far better off hiring an expert. Not only will it save you a ton of time and effort, you will also get much better results.
Never thought you’d ask 🙂 To get started, just click the button below and we’ll take it from there!