Move Over Email And Text Marketing
There's A New Sheriff In Town - The Messenger Bot
Compared to Email and Text Marketing, Messenger Marketing:
- Is less competitive and crowded, meaning less competition for peoples’ attention
- Has a far higher open and click through rate than email
- Is far more responsive than text or email
- Has infinite capabilities and functionalities, whereas email is limited and sms is bare bones.
- Is far more interactive, leading to a more engaged and satisfied user experience.
- Is far easier to opt in to. You only have to hit a button as opposed to typing your information, making it much quicker and easier to grow your list.
- Can auto-qualify leads easily and thoroughly. Email and text message can’t without additional steps.
- Has instantaneous responsiveness and interaction, making it much more effective at funneling leads through the pipeline at their highest buying temperature.
- And much, much more…
Trending Up or Down
Avg. Open %
Avg. Click Through %
Responsiveness
Versatility
Interactive/Fun
How People Opt-In
Auto-Qualifies Leads
Conversational
Chatbot/Messenger
Trending Up
70-90%
20%
Instant
High
Very
One Click/Tap
Yes
Yes
SMS
Trending Up
70-90%
20%
Fast
Low
Not At All
Type Out Number
No
No
Email
Trending Down
20-30%
2.4%
Slow
No
Not At All
Type Out Email
No
No
Move Over Email And Text Marketing
There's A New Sheriff In Town
Crowded/Competitive
Avg. Open %
Avg. Click Through %
Responsiveness
Capabilities
Interactive
Opting In
Can Auto-Qualify Leads
Speed Of Conversation
Messenger
Marketing
Not At All
70-90%
20%
Instant
Many
Very
Hit Button
Yes
Rapid
SMS
Marketing
Somewhat
70-90%
20%
Fast
Bare Bones
Somewhat
Type Number
Possible but Difficult
Moderate
Email
Marketing
Very
20-30%
2.4%
Slow
Limited
Not At All
Type Email
No
Slow
Want To See Some Industry-Specific Demos?
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For Some Great Real Life Examples, Check Out This Video
Still Have Questions?
Check Out The FAQ Below
Or you can click the button to try one yourself
Messenger Bot FAQ's
Most frequent questions and answers
Here Are The Top 10 Ways You Can Use A Bot For Your Business:
- Publisher bot
- Send out daily, weekly, or monthly newsletters with your latest blog posts and updates
- Marketing
- Instead of sending lead magnets and content by email, send it by Messenger where the open and click through rates are much higher
- Announcements
- Keep your subscribers up to date to let them know about the latest news and upcoming events
- Surveys or Forms
- Gather information to learn more about your visitors/clients/subscribers/etc.
- Quizzes
- Provide your customers with customized solutions based on their answers
- Customer Support
- Automatically provide advice and answer common questions. Can also use as a “live chat” feature
- Informational
- Use the bot’s menu to create a “mini-website” to provide visitors with specific information about your business
- Educational
- Enroll users in a mini course campaign and send out regular messages with images/videos/links/etc.
- Personality
- Show your audience who you are and what your business does
- E-Commerce/Payment
- You can even accept payments directly through your Messenger Bot
There are over 1.3 Billion active users on Messenger today. Messaging is the preferred method of communication for over 60% of people under the age of 45.
Nope! Facebook reached 100k Messenger Bots in less than a year. To get to 100k apps it took Apply 16 months and Android 20 months.
Messenger is around to stay and growing rapidly. The real question is are you going to take advantage of this growing trend or get left behind?
Great question! Because of the immense customization options and various capabilities of Messenger Bots, there is no one-size-fits-all pricing model. The price will depend on the features and complexity that are needed. However, the going rate of a custom built bot these days can be anywhere from $750-$5,000, with most falling between the 1k-3K range.
You’re welcome to try, as there are platforms that allow you to create them without knowing how to code.
HOWEVER, it can be very time consuming to learn the software, how it interacts with Facebook and your marketing campaigns, how exactly it fits into your marketing plan, and many other variables.
Starting from scratch you’re likely looking at 50-100 mentally intensive man hours to build a worthwhile bot yourself.
That’s why, in most cases, you’re far better off hiring an expert. It will get done much more quickly and effectively and save you a major headache.
Never thought you’d ask 🙂 To get started, just click the button below and we’ll take it from there!